Blog

ADA Compliance for Small Business Guide for 2024

This guide is designed for website owners eager to master web accessibility. It simplifies technical elements and legalities related to web accessibility, providing clear, easy-to-understand information. Note, this guide is informational and not legally binding. Why Accessibility Matters for Small Businesses Providing the best customer experience is crucial for retaining and attracting customers. Yet, many small businesses overlook the needs of the disability community, which constitutes about 25% of the adult ...

By Carlfred Giles|2024-10-10T17:07:16+00:00October 9th, 2024|ADA Compliance|0 Comments

What’s the Right Percentage of Gross Revenue to Invest in Radio and Digital Marketing?

Seamless growth isn’t just about having an exceptional product or service; it’s about making smart, strategic investments in marketing that help you stand out from the competition and resonate with your target audience. In today’s evolving landscape, one of the most effective ways to do this is by leveraging both radio and digital marketing channels. The synergy between these two can create a powerful impact that propels your brand forward, helping ...

By Carlfred Giles|2024-10-09T17:30:52+00:00September 28th, 2024|Digital Marketing, Marketing Strategy, Radio & Digital|0 Comments

The Power of the Pain-Claim-Gain Content Strategy

Why Change, Why You, Why Now? The Blueprint for Business Growth The first critical question your audience needs to answer to spark genuine Business growth is simple: "Why change?" Why should someone break away from their status quo, engage with your content, listen to your pitch, or take any action? What makes your offer relevant and worthy of their attention? Once you've nudged them out of that state of inertia and ...

By Carlfred Giles|2024-10-09T17:30:59+00:00September 24th, 2024|Carlfred Giles, Carlfred Radio Digital, Inbound Marketing|0 Comments

The Dating Game: Ad Targeting vs. Retargeting – A Love Story

Welcome to the Carlfred Radio Digital Blog, where we dive deep into marketing strategies that help your business grow. Today, we will explore how you can find your perfect customers using two powerful tactics—ad targeting and retargeting. It's a lot like dating—finding the right match takes strategy, timing, and a bit of finesse. So let’s jump into this fascinating love story of marketing and see how these approaches can create lasting ...

By Carlfred Giles|2024-09-15T00:58:22+00:00September 15th, 2024|Ad Targeting Retargeting, Carlfred Radio Digital, Digital Ads, Digital Marketing, Lead Generation, Marketing Strategy|0 Comments

Bayou Jamb Press Release 2024

Date: Monday, August 22, 2024 Contact Name: Patti Thurmon Contact Title: Director, Bayou Jamb Contact Info: (318) 372-1133; patti@bayoujamb.com Media Credentials: Credentials must be requested at www.bayoujamb.com. FOR IMMEDIATE RELEASE BAYOU JAMB 2024 A special thank you to our Title Sponsors: La Army National Guard, Origin Bank, and Gordon McKernan Injury Attorney whose corporate sponsorship and partnership allow us to host this incredible event in our community. Bayou Jamb Media Day – Monday, August 26th at 10 ...

By Carlfred Giles|2024-09-15T00:58:30+00:00August 27th, 2024|Bayou Jamb|0 Comments

Unlock Business Growth: Why Connecting with Hispanic Consumers Through Radio is a Must

In recent years, the Hispanic population in the U.S. has been a key driver of the country’s demographic growth. According to the U.S. Census, Hispanics accounted for nearly 71% of the total U.S. population increase, making them the second-largest ethnic group in the nation. But the impact of the Hispanic community goes beyond population growth—it’s also an economic powerhouse. The Latino Donor Collaborative reports that the U.S. Latino GDP reached an ...

By Carlfred Giles|2024-09-15T00:58:38+00:00August 18th, 2024|Radio & Digital, Radio Works, Spanish Radio|0 Comments

Welcome to Carlfred Radio Digital: Your Partner in Marketing Success

In today's rapidly evolving digital landscape, businesses are constantly seeking innovative ways to reach their target audience and achieve sustainable growth. As competition intensifies, it becomes crucial for companies to adopt effective marketing strategies that align with their business goals. This is where Carlfred Radio Digital comes into play—a trusted digital marketing partner that specializes in helping businesses succeed through the power of radio and digital marketing. Why Carlfred Radio Digital? ...

By Carlfred Giles|2024-08-08T15:57:56+00:00August 1st, 2024|Carlfred Giles, Carlfred Radio Digital, Marketing Strategy|0 Comments

Celebrating Community and Courage: Battle of the Badges 2024 Teams Up with Radio People as Media Sponsor

We are thrilled to announce an exciting partnership for the upcoming Battle of the Badges 20 Year Anniversary event: Radio People will be joining us as our esteemed Media Sponsor! This collaboration marks a significant milestone in our journey to celebrate bravery, unity, and community spirit. What is Battle of the Badges? Battle of the Badges is not just another boxing event—it’s a celebration of heroism and camaraderie. For two decades, ...

By Carlfred Giles|2024-08-08T15:58:09+00:00July 3rd, 2024|Battle of the Badges, Clients, Events, Press Releases|0 Comments

How to Choose the Right Google Business Profile Expert

In today’s digital age, having a robust online presence is crucial for any business looking to attract and retain customers. One of the most effective ways to enhance your online visibility is through an optimized Google Business Profile (GBP). This powerful tool can help you stand out in local searches, attract more customers, and ultimately drive more sales. However, optimizing your Google Business Profile requires expertise and a deep understanding of ...

By Carlfred Giles|2024-08-08T15:58:21+00:00May 31st, 2024|Carlfred Giles, Google Business Profile, Reviews|0 Comments

Carlfred Giles Radio Marketing Professional Program for Radio Sales

For immediate release: Carlfred Giles, Senior Radio & Digital Marketing Consultant at The Radio People / Digital People in Monroe, LA has successfully met the requirements to earn the designation of Radio Marketing Professional (RMP) as certified by the RAB. The Radio Marketing Professional (RMP) designation is the first step in a comprehensive, multi-level training and certification program developed and administered by the Radio Advertising Bureau. RMP graduates must complete a rigorous course ...

By Carlfred Giles|2024-12-18T02:23:08+00:00April 19th, 2024|Carlfred Giles, Press Releases, Radio Marketing Professional, RMP|0 Comments

The Radio People-Digital People, where innovation meets impact in the realm of advertising and marketing.

Services

Resources

Company