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Carlfred Giles Radio Marketing Professional Program for Radio Sales

For immediate release: Carlfred Giles, Senior Radio & Digital Marketing Consultant at The Radio People / Digital People in Monroe, LA has successfully met the requirements to earn the designation of Radio Marketing Professional (RMP) as certified by the RAB. The Radio Marketing Professional (RMP) designation is the first step in a comprehensive, multi-level training and certification program developed and administered by the Radio Advertising Bureau. RMP graduates must complete a rigorous course ...

By Carlfred Giles|2024-12-18T02:23:08+00:00April 19th, 2024|Carlfred Giles, Press Releases, Radio Marketing Professional, RMP|0 Comments

Understanding How Much It Costs to Advertise on Radio

In an era of digital bursts and social media mania, the humble voice on the radio still resonates with an authenticity that can't quite be replicated. For small business owners and marketing managers, understanding the costs and effectiveness of radio advertising is crucial for managing an effective, budget-conscious campaign that reaches the right ears. This comprehensive guide dives into the nitty-gritty of radio advertising, from the elements that make it tick ...

By Carlfred Giles|2024-04-12T00:41:16+00:00April 10th, 2024|Radio & Digital, Radio Works, Why Radio|0 Comments

Radio’s Resurgence in Fitness Motivation: Tuning in to a Healthier Lifestyle

The auditory landscape of fitness has been reverberating with a surprising pattern—one that's not just about beats and podcasts but about frequencies and signals. It's the sound of old-school technology, the one that refuses to fall silent even in the loudest gymnasiums and the busiest workout corners. That's right, the humble radio is finding new strength as a key motivator for fitness enthusiasts all over the globe. In a digital age ...

By Carlfred Giles|2024-04-12T00:41:23+00:00April 3rd, 2024|Fitness and Radio, Radio & Digital, Radio Works|0 Comments

Why Radio and Digital Go Together Like Peanut Butter and Jelly

Oh, childhood… There’s nothing quite like the nostalgia of a good ol’ peanut butter and jelly sandwich. We’re pretty sure this sandwich is the most comforting food ever. Perhaps you can relate, but for us, middle school lunches were never quite complete without a PB&J packed. Even though some days we maybe envied the cool kids who had Lunchables, PB&J was then and is now a classic. Whether you prefer creamy ...

By Carlfred Giles|2024-04-04T21:03:49+00:00March 27th, 2024|Radio & Digital, Why Radio|0 Comments

Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]

Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their business. Click here to download 8 free marketing budget templates. I want you to feel confident in your spending plans, too, so I created this guide to help ...

By Carlfred Giles|2024-04-04T20:21:26+00:00March 20th, 2024|Content Marketing, Marketing Strategy|0 Comments

Hispanic consumers are one of the most digitally active groups in the US

Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.

By Carlfred Giles|2024-04-19T00:14:10+00:00March 13th, 2024|Hispanic Marketing, Lead Generation, Marketing Strategy|0 Comments

10 reasons why radio matters because radio works

Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio matters because radio works. 1. Reach Radio is on 24/7, reaching 90% of people age 12 and older. Often considered a frequency medium, radio is an ideal reach medium when planned differently -- especially based on Nielsen Audio PPM data. Reach 3 consumers 1X rather than 1 consumer 3X since that 1 consumer is less likely to need a product/service ...

By Carlfred Giles|2024-04-04T20:20:09+00:00March 6th, 2024|Content Marketing, Digital Marketing|0 Comments

How to Build Your First Content Marketing Strategy

Introduction Hey there! It's Carlfred Giles. Diving into the digital marketing world without a content marketing strategy is like setting sail without a map. You might catch a few breezes, but you'll likely miss the treasure. Fear not! I'm here to guide you through building your very first content marketing strategy, ensuring you navigate these waters like a seasoned captain. Whether you're a budding entrepreneur or looking to refresh your brand's ...

By Carlfred Giles|2024-04-04T20:19:28+00:00February 28th, 2024|Content Marketing|0 Comments

Marketing Tips And Tricks For Your Website

Hey there, fellow business owners! Carlfred Giles here. In the bustling online marketplace, having a website is just the starting line. The real race is drawing people to it and making them stick around. And guess what? That's exactly what I'm here to help you with. Today, we're diving into some marketing strategies that are not just effective but are also easy to apply, no matter the size or stage of ...

By Carlfred Giles|2024-04-04T20:05:27+00:00February 21st, 2024|Digital Marketing|0 Comments

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