Alex Latin Café, a popular Latin American restaurant, was known for its vibrant atmosphere and authentic dishes, but it struggled to maintain a steady flow of new customers. Their online presence was minimal, with low visibility on Google and social media. Additionally, they needed a marketing strategy to increase weekday traffic, as most of their business came during weekends. The owners also wanted to position the café as a top choice for catering services but lacked awareness in that segment.

Carlfred Radio Digital created a customized marketing strategy tailored to Alex Latin Café’s unique needs and goals. The strategy included:

1. Google Business Profile Optimization:
   • Enhanced their Google Business Profile with professional photos, detailed menu descriptions, and optimized keywords to improve local SEO.
   • Added customer reviews and frequent posts to increase engagement and visibility on search results.
2. Targeted Radio Campaign:
   • Developed a bilingual radio advertising campaign in both English and Spanish to connect with their diverse audience.
   • Highlighted their weekday specials and unique catering services, encouraging listeners to visit or book during slower times.
3. Social Media Revamp:
   • Created a consistent posting schedule featuring high-quality photos, behind-the-scenes content, and videos of food preparation.
   • Introduced interactive promotions, such as “Tag Your Friend Tuesday,” and ran paid ads targeting local audiences within a 10-mile radius.
4. Loyalty Program Marketing:
   • Introduced a loyalty program promoted through emails and social media, encouraging repeat visits.
   • Rewarded customers with discounts for referrals, incentivizing word-of-mouth marketing.
5. Event Marketing for Catering:
   • Partnered with local businesses and schools to offer catering services for special events.
   • Launched an email campaign promoting their catering menu with limited-time offers for first-time customers.

• 50% Increase in Weekday Sales:
  • Weekday traffic grew significantly within three months, thanks to the radio campaign and Google Business Profile optimization.
• 40% Increase in Online Engagement:
  • Their social media following grew by 40%, with increased engagement from posts and ads highlighting specials and catering options.
• 25% Growth in Catering Revenue:
  • Catering inquiries doubled, and revenue from catering services increased by 25% within the first six months of the campaign.
• Top Google Ranking:
  • Alex Latin Café began appearing as a top result for “Latin food near me” and “Latin catering services” in their local area.
• Increased Customer Retention:
  • The loyalty program resulted in a 20% increase in repeat visits and referrals, strengthening customer relationships and creating a community around the brand.