Scotts Catfish, a well-established family business known for its fresh, local catfish and seafood, was facing increased competition in the local seafood market. Despite having a loyal customer base, they were struggling to attract new customers and leverage digital marketing effectively to grow their online and in-store sales. Additionally, they had limited visibility online, which made it difficult for new customers to find them through search engines.

To address these challenges, Carlfred Radio Digital crafted a comprehensive marketing strategy combining radio and digital channels. The solution included:

• Google Business Profile Optimization: We optimized their Google Business Profile to improve local SEO and increase visibility in search results, making it easier for potential customers to find them when searching for local seafood restaurants.
• Targeted Radio Advertising: A customized radio campaign was designed to highlight the family-owned nature of Scotts Catfish, their quality seafood, and affordable prices. We used local radio stations to build awareness and drive foot traffic to their restaurant.

The combination of these strategies delivered remarkable results for Scotts Catfish:

• 30% Increase in Foot Traffic: The radio campaign, combined with the improved local SEO from the Google Business Profile optimization, drove more people to their restaurant, resulting in a 30% increase in foot traffic within the first three months.
• Top Local Seafood Search Result: With the optimized Google Business Profile, Scotts Catfish became a top contender in local seafood restaurant searches, making them more visible to potential customers in the area.

Why Choose Carlfred Radio Digital?

At Carlfred Radio Digital, we pride ourselves on creating customized marketing strategies that blend traditional and digital techniques to produce measurable, meaningful results. Our commitment to understanding each client’s unique needs, combined with our expertise in radio and digital marketing, sets us apart from the competition.

We don’t just focus on gaining exposure; we focus on building long-term relationships with our clients and helping them achieve their business goals. Our success is your success, and we are passionate about helping businesses like Scotts Catfish grow and thrive in today’s competitive market.

If you’re ready to take your business to the next level, let’s work together to create a strategy that delivers real results. Reach out to us today to get started!