The Challenge
Peach Cobbler Factory, known for its delicious cobblers, banana puddings, and sweet treats, was struggling to build awareness in a new market. Despite their unique menu offerings and growing brand recognition in other areas, their local store was not attracting enough foot traffic. The franchise needed to establish a strong online presence and drive community engagement while increasing sales during non-peak hours.
The Solution
Carlfred Radio Digital designed a strategic plan to showcase Peach Cobbler Factory’s mouthwatering menu and build a loyal local following:
- Local Radio Campaign:
- Created a vibrant radio ad campaign featuring catchy jingles and testimonials about their famous cobblers and puddings.
- Targeted local listeners with specific promotions, such as “Buy One, Get One Half Off” deals during weekdays.
- Google Business Profile Optimization:
- Claimed and optimized their Google Business Profile with high-quality images, accurate location and hours, and customer reviews.
- Updated the profile regularly with special offers, events, and seasonal menu additions.
- Social Media Engagement:
- Developed a strong presence on Facebook and Instagram, with drool-worthy photos and videos of desserts.
- Ran giveaways like “Free Dessert Friday” to encourage community participation and shareability.
- Influencer and Community Partnerships:
- Partnered with local food bloggers and influencers to create buzz about the store and its unique desserts.
- Sponsored local events and provided free dessert samples to attract new customers.
- Email and SMS Marketing:
- Built a customer database for email and SMS campaigns to promote limited-time offers, new menu items, and holiday specials.
- Sent reminders during slower hours, such as mid-afternoons, with exclusive deals to increase traffic during non-peak times.
The Results
- 60% Increase in Foot Traffic:
- Within the first three months, foot traffic grew by 60%, especially during weekday afternoons and evenings.
- Top Google Search Ranking:
- Optimized Google Business Profile led to a top-three ranking for keywords like “dessert near me” and “cobblers in [city name],” driving significant new customer traffic.
- 35% Growth in Social Media Following:
- Social media followers increased by 35%, with posts regularly receiving high engagement, particularly video content showcasing dessert preparation.
- 20% Sales Increase from Promotions:
- Promotions like “Free Dessert Friday” and influencer partnerships generated a 20% increase in sales during the campaign period.
- Community Buzz:
- Positive word-of-mouth and partnerships with local influencers helped establish Peach Cobbler Factory as the go-to dessert spot in the area.
Testimonial from Peach Cobbler Factory:
“Carlfred Radio Digital took our brand to the next level! Their creative strategies brought more customers through our doors than we imagined. The social media buzz, Google ranking, and radio ads helped us become a household name in our community. They truly understand how to connect with customers and deliver results.”
Jocelyn Jones, Franchise Owner, Peach Cobbler Factory
Jocelyn Jones, Peach Cobbler Factory
